Our Mission: to provide close-up animal experiences which inspire connections to wildlife and action toward conservation in our region and around the world.

Our Vision: to be an inspiration for our employees, visitors and community to respect all LIFE by:
Leading through service to others
Investing in our present for our future
Focusing on excellence, innovation, value and teamwork
Educating about our impact on the living world

The Lake Superior Zoo is dedicated to the responsible stewardship of our natural environment through exhibition of living animals and plants and programs in conservation and wildlife education.

The Lake Superior Zoo will strive to be recognized as a quality attraction and resource for people of all ages and a source of pride for the entire region.